Colour of the Year

Every year, the larger paint supply companies take their pick on the designated colour “of the year”. They provide a colour shade and a detailed description of what it represents and what it will bring to the new year. For those who choose to follow these colour trends, it may be interesting, but also quite confusing since every paint company chooses a different colour. Those believers of Behr, Home Depot’s brand, may think “Back to Nature”, a green tone may be the colour of the year while followers of Benjamin Moore & Co believe it to be a shade of pink called “First Light”. The trend is interesting in itself, including the shade of colour and detailed descriptions but it is quite unorganised and contradicting when every paint company chooses completely opposing colours and shades. I don’t really find a point to the trend, it seems interesting to see the colour some random person chose to represent the year but in reality, no one is going to paint their walls every year based on the specific colour. I also find it hard to believe that people will take the “inspirational” words and meanings of the colour to heart. Another issue I have with this trend is the qualifications of the person or people choosing the colour to represent the year. For all anyone knows, the company could be picking a paint swatch out of a hat and going with whatever shade they pick. It doesn’t make sense in my mind how a colour represents a year or vice versa. If all of these companies are picking different colours, then it isn’t even a colour of the year anymore, but multiple and of completely different colour tones, shades, and families.

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